Privacy and cookies policy

A. Privacy

This privacy policy applies between you, the User of this Website and Birmingham Analytics Limited, the owner and provider of this Website. Birmingham Analytics Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: birminghamanalytics.co.uk/terms.

Please read this privacy policy carefully.

 

Definitions and interpretation
  1. In this privacy policy, the following definitions are used:

Data

collectively all information that you submit to Birmingham Analytics Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Cookies

a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws

any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;

GDPR

the General Data Protection Regulation (EU) 2016/679;

Birmingham Analytics Limited, or us

Birmingham Analytics Limited, a company incorporated in England and Wales with registered number 10736291 whose registered office is at 20-22 Wenlock Road, London, N1 7GU;

UK and EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you

any third party that accesses the Website and is not either (i) employed by Birmingham Analytics Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Birmingham Analytics Limited and accessing the Website in connection with the provision of such services; and

Website

the website that you are currently using, birminghamanalytics.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation:

  1. the singular includes the plural and vice versa;
  2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
  3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
  4. “including” is understood to mean “including without limitation”;
  5. reference to any statutory provision includes any modification or amendment of it;
  6. the headings and sub-headings do not form part of this privacy policy.
Scope of this privacy policy

3. This privacy policy applies only to the actions of Birmingham Analytics Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4.  For purposes of the applicable Data Protection Laws, Birmingham Analytics Limited is the “data controller”. This means that Birmingham Analytics Limited determines the purposes for which, and the manner in which, your Data is processed.

Data collected

5. We may collect the following Data, which includes personal Data, from you:

  1. name;
  2. job title;
  3. profession;
  4. contact Information such as email addresses and telephone numbers;
  5. IP address (automatically collected);
  6. web browser type and version (automatically collected);
  7. operating system (automatically collected);
  8. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
  9. any other information provided to us by the user through a comment, query or message box;
  10. in each case, in accordance with this privacy policy.
How we collect Data

6. We collect Data in the following ways:

  1. data is given to us by you;
  2. data is received from other sources; and
  3. data is collected automatically.
Data that is given to us by you

7. Birmingham Analytics Limited will collect your Data in a number of ways, for example:

a) when you contact us through the Website, by telephone, post, e-mail or through any other means;

b) when you register with us and set up an account to receive our products/services;

c) when you complete surveys that we use for research purposes (although you are not obliged to respond to them);

d) when you make payments to us, through this Website or otherwise;

e) when you elect to receive marketing communications from us;

f) when you use our services;

in each case, in accordance with this privacy policy.

Data that is received from publicly available third parties sources

8. We will receive Data about you from any publicly available third party source;

Data that is collected automatically

9. To the extent that you access the Website, we will collect your Data automatically, for example:

a) we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

b) we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our use of data

10. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

  1. internal record keeping;
  2. improvement of our products / services;
  3. transmission by email of marketing materials that may be of interest to you;
  4. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

in each case, in accordance with this privacy policy.

  1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
  2. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
    1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
    2. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
    3. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
  3. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
  4. We may use your Data to show you Birmingham Analytics Limited adverts and other content on other websites. If you do not want us to use your data to show you Birmingham Analytics Limited adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed “Cookies” below).

B. Cookies